Oprah Winfrey expands podcast deal in new Amazon partnership

American media entrepreneur Oprah Winfrey has entered a new multi-year partnership with Amazon to expand her podcast and related media content across the company’s platforms.

Under the agreement, Amazon’s audio division Wondery will handle exclusive distribution and advertising rights for The Oprah Podcast, while Harpo Entertainment continues production oversight.

The deal will see the programme distributed across multiple Amazon services starting in July, including Prime Video, Amazon Music, Fire TV, and Audible. Despite the expansion, the podcast will remain available on open platforms such as YouTube and other major podcast services.

As part of the new arrangement, the show will also increase its publishing schedule to two episodes weekly, strengthening its output and audience reach.

The agreement further extends Amazon’s access to Winfrey’s broader media catalogue, including The Oprah Winfrey Show archives, Oprah’s Book Club, and Oprah’s Favourite Things, marking a significant expansion of her content library within the tech company’s ecosystem.

The podcast, which focuses on deep conversations around personal growth, culture, and human experience, has featured global figures such as Serena Williams, Hugh Jackman, Kate Hudson, and Adam Grant.

Since its launch, the show has gained industry recognition, earning awards and nominations, including a Gracie Award and multiple Ambie and Webby nominations, along with strong rankings on podcast charts.

World’s Oldest Professional Model, Daphne Selfe, Dies at 97

Amazon executives described the partnership as part of a wider push to strengthen creator-led content across its platforms, alongside other high-profile personalities in its media lineup.

Winfrey said the project allows her to continue creating space for meaningful conversations that connect with audiences globally.