
Netflix says it has invested more than $135 billion in films and television series over the past decade, underscoring the scale of spending that helped transform the company into the world’s largest streaming platform.
The company disclosed on Tuesday that its content investments have generated more than $325 billion in economic activity globally and supported over 425,000 jobs across film and television productions.
Based in Los Gatos, California, Netflix ended 2025 with more than 325 million paid subscribers worldwide, cementing its position as a dominant force in on-demand entertainment.
The streaming giant said the figures were released as part of a new report titled “The Netflix Effect,” which examines the economic, cultural and social impact of its productions.
“Today we’re launching The Netflix Effect — a comprehensive look at the economic, cultural and social impact of our films and series, and how it ripples out across economies, industries and everyday life,” said Ted Sarandos, Netflix’s co-chief executive officer.
Netflix said it has licensed content from more than 3,000 companies, including public broadcasters around the world.

The company also noted that non-English titles now account for more than one-third of all viewing on the platform, compared with less than 10% a decade ago.
International productions such as Squid Game, Money Heist and KPop Demon Hunters were cited as examples of global hits that have attracted audiences far beyond their home markets.
The announcement comes as Netflix seeks new avenues for growth in areas such as gaming and live entertainment.
Last month, Reed Hastings stepped down as chairman, marking the end of an era for the company he co-founded and helped build into one of the most influential entertainment businesses in the world.
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