OpenAI launches enterprise platform to build and manage AI agents

• OpenAI introduces Frontier, a platform for enterprises to build, deploy, and manage AI agents across systems.
• The tool allows companies to connect agents to external apps while controlling access and permissions.
• Frontier is launching with select customers including HP, Oracle, State Farm, and Uber.

OpenAI has launched a new enterprise-focused product designed to help companies build, deploy, and manage AI agents at scale, as businesses increasingly look to automate workflows across internal systems and external applications.

The product, called OpenAI Frontier, was announced Thursday and positions agent management as core infrastructure for enterprise AI adoption. Unlike closed systems, Frontier allows companies to manage both OpenAI-built agents and agents created outside the company’s ecosystem, giving enterprises flexibility over how they deploy AI across operations.

Enterprise agent management infrastructure

Frontier enables organizations to connect AI agents to business data, software tools, and third-party applications, allowing agents to perform tasks beyond OpenAI’s platform. Companies can also control what agents can access and the actions they are allowed to take, addressing security and compliance concerns that have slowed enterprise adoption of autonomous AI systems.

See also: OpenAI unveils GPT-5.2, its new model built for professional work

OpenAI said the platform mirrors how companies manage human employees, offering onboarding flows for agents and feedback mechanisms that help improve performance over time.

Early enterprise customers include HP, Oracle, State Farm, and Uber, though access is currently limited, with broader rollout planned in the coming months. The company declined to disclose pricing.

Competition heats up in agent platforms

Agent management tools have become increasingly central since AI agents gained traction in 2024, with Salesforce launching Agentforce in late 2024 and startups such as LangChain and CrewAI attracting significant venture funding. In December, Gartner described agent management platforms as some of the most valuable infrastructure in the AI ecosystem and critical to enterprise-scale adoption.

OpenAI’s Frontier launch aligns with its growing enterprise push in 2026, following major partnerships with ServiceNow and Snowflake earlier this year. The move signals the company’s intent to compete more aggressively in enterprise software, positioning agent orchestration as the next major layer in business AI systems.