Joeboy says new artistes must act like influencers to break into music industry

Joeboy, the Nigerian singer and songwriter, says upcoming musicians now face greater challenges breaking into the music industry than in previous years.

The ‘Alcohol’ hitmaker explained that new artistes today must do more than simply produce good music to attract attention.

Speaking during an interview on Jay On Air, Joeboy said visibility on social media and influencer-style promotion have become key requirements for artists hoping to enter the mainstream.

According to him, the music industry has evolved in a way that requires consistent online engagement and creative promotion strategies.

Social media presence now crucial for emerging artists

Joeboy noted that in the past, artists could achieve recognition mainly through strong music, good management, and effective marketing.

However, he said the current digital landscape demands more effort from emerging musicians.

He explained that new artists now need to constantly appear online and engage audiences in ways similar to influencers to remain relevant.

This, he said, includes collaborating with content creators, skit makers, and online streamers who can help amplify their music to wider audiences.

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The singer said such collaborations often help songs gain traction on social media platforms, which has become a major pathway to mainstream success.

Consistency key to gaining attention

Joeboy added that consistency is one of the most important factors for upcoming artists trying to grow their careers.

According to him, artists who struggle to maintain a steady online presence should develop a practical strategy that allows them to remain visible to fans.

He advised emerging musicians to adopt systems that make it easier to regularly share content and interact with audiences.

Joeboy stressed that while the process may be demanding, there are still opportunities for talented artists who are willing to adapt to the changing dynamics of the industry.

He said finding a sustainable method of promoting one’s music and maintaining audience engagement can make the journey into the spotlight easier for new talents.