Shoday & Ayo Maff’s ‘Purr’ Rocks TikTok with Viral Afrobeat Magic!

Nigerian Afrobeat stars Shoday and Ayo Maff released their second collaborative single, Purr, on April 16, 2025, inspired by a viral TikTok sound that captivated millions, the duo confirmed in a Pulse NG interview. 

The track, produced by Fizzy Beats, transforms the social media trend, popular for users showcasing their beauty, into an uplifting anthem celebrating self-confidence and resilience. “Purr is about everyone’s inner light,” Shoday said, noting its blend of smooth melodies and infectious rhythms, which hit 500,000 streams on Boomplay within 24 hours, per platform data.

The song follows their 2024 hit Casablanca, which garnered 10 million Spotify streams, and Shoday’s viral Hey Jago featuring Poco Lee, per TrendyBeatz. Ayo Maff, a rising vocalist, adds soulful depth, with lyrics like “No matter the storm, you shine like a star,” resonating with Nigeria’s youth, 70% of whom use TikTok daily, per Statista. 

The single’s cultural impact extends the TikTok sound’s reach, with 2 million video uses globally, per TikTok analytics. Shoday, 27, and Maff, 23, aim to dominate Afrobeats’ $1 billion market, per 2024 Statista data, with a planned Purr music video set for April 25.