Premier League set to launch own streaming platform

The English Premier League has announced plans to launch its first direct-to-consumer streaming service, marking a major shift in how fans around the world watch football matches.

The new platform, called Premier League Plus, will debut next season in Singapore and will allow fans to watch matches directly without relying on traditional television broadcasters. The announcement was made by chief executive Richard Masters at the Financial Times Business of Football Summit in London.

The move represents a significant change in the league’s media strategy, as it seeks to build a direct relationship with viewers and take greater control of its global broadcasting business.

A platform to stream all matches and exclusive content

Premier League Plus will stream all 380 matches in a season and will be available on smart TVs, mobile phones, and computers. In addition to live matches, the platform will offer a 24-hour content channel featuring match highlights, interviews, behind-the-scenes footage, and other exclusive programming.

For the first time, the league will manage its own subscriptions, pricing, and distribution, rather than relying entirely on external broadcasters.

Masters said the platform will help the league connect more closely with fans while also creating new revenue opportunities. He explained that running its own streaming service will allow the league to control how its content is delivered and expand its global reach.

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The project will also include a new production hub in London, which will support content creation and broadcasting for the platform.

Move could reshape football broadcasting globally

The launch could have major implications for traditional broadcast partners such as Sky Sports, NBC, and TNT Sports, which currently pay billions of dollars for Premier League rights.

It may also affect broadcasters in regions like Africa and Asia, where satellite television providers have long held exclusive rights to air Premier League matches.

By offering matches directly to consumers, the league could reduce its reliance on third-party broadcasters and reshape how football content is distributed worldwide.

The Premier League is one of the most-watched sports competitions globally, with billions of viewers across multiple countries. Its decision to enter the streaming market reflects a broader trend in sports and entertainment, where organisations are increasingly launching their own platforms to reach audiences directly.

If the Singapore launch is successful, the league plans to expand the service to other countries. This would place the Premier League alongside major sports organisations like the National Football League and the National Basketball Association, which already operate direct streaming services for fans.

The move signals a new phase in the business of football, where leagues are no longer just content providers but also platform owners, controlling both production and distribution.