
Cooper Flagg, selected as the No. 1 overall pick by the Dallas Mavericks in the 2025 NBA Draft on June 25, has seen his social media following surge by 100,000 within 12 hours of the announcement.
The 18-year-old Duke University standout, known for his versatile scoring and defensive prowess, averaged 16.5 points and 7.8 rebounds per game in his freshman season, making him a top prospect. His selection marks the Mavericks’ first No. 1 pick since 1980, with expectations to pair him with Luka Dončić to boost the team’s playoff chances after a 50-win 2024-25 season.
Flagg’s rapid rise in popularity reflects his status as a generational talent, with analysts comparing him to Kevin Durant for his 6’9” frame and shooting ability. His Instagram and X accounts, previously at 500,000 followers, exploded as fans celebrated his draft to Dallas, a team valued at $4.5 billion.
The league projects Flagg to contribute immediately, with Dallas aiming for a 2026 championship run. Flagg is set to debut in the NBA Summer League in July 2025, with a five-year, $50 million rookie contract.