Easybuy to recruit 10,000 sales representatives across Nigeria in 2026

Easybuy, a Buy Now Pay Later (BNPL) platform operating across Africa, has announced plans to recruit up to 10,000 business developers in Nigeria as part of a major expansion drive in 2026.

The recruitment will take place through the company’s Sales Talent Program, a nationwide initiative aimed at creating income opportunities while expanding access to consumer financing services.

According to the company, the programme is designed as a revolving opportunity open to a wide range of Nigerians, including sales professionals, recent graduates, POS operators, SIM registration agents, and stay-at-home parents looking to earn additional income.

Expansion tied to job creation and financial inclusion

The Sales Talent Program will run throughout 2026 and is expected to strengthen Easybuy’s distribution network while creating new income streams for participants.

Successful applicants will receive a structured monthly base pay and the opportunity to earn commissions while working primarily through their mobile devices.

Jessica Ugwuoke, whose company operates Easybuy in Nigeria, said the initiative reflects the company’s commitment to empowering Nigerians while expanding access to finance.

She explained that selected participants will receive training designed to equip them with sales and digital skills that could support long-term financial independence.

BNPL growth driving expansion

The initiative also comes as demand for Buy Now Pay Later services continues to grow across Nigeria and other African markets.

Through partnerships with thousands of retail outlets, Easybuy provides installment financing that allows customers to purchase smartphones and home appliances using flexible “pay small small” payment plans.

Since launching operations in Lagos in 2019, the company has expanded its footprint across several African countries, including Ghana, Côte d’Ivoire, Senegal and Tanzania.

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Easybuy currently works with more than 2,000 sales agents and over 4,500 partner stores, a network that has helped it scale rapidly within the region’s consumer financing market.

Targeting economic impact

The company said the programme is also designed to address Nigeria’s unemployment challenge by creating structured earning pathways for thousands of young people.

According to the National Bureau of Statistics, youth unemployment among Nigerians aged 15 to 24 stood at about 6.5% in the second quarter of 2024.

By expanding its sales workforce and distribution network, Easybuy said it hopes to increase household incomes, boost consumer spending, and strengthen micro-entrepreneurship across the country.

Industry data suggests the BNPL sector is expanding rapidly, with the African market projected to grow from about $1.42 billion in 2024 to more than $2.61 billion by 2030, reflecting rising demand for flexible consumer credit solutions.